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Blogging can literally change your life. With the right steps your goal to earn money could be achieved. New bloggers have a lot of questions on how to embark on this journey. Here is how to help you with your blogging so you can work towards living the life that you want.

Set up your blog. First off, you have to start your blog. One has to choose what they want to write about. After getting the content, choose a suitable name. Choosing a good name is vital as it will help in bringing in more readers. A good name will also be the automatic selling point of the content posted on the blog.  If it’s a food blog, then try and relate it directly to what you want to write. An example is the fruity treats for a food blog that deals with sweets or pastries one can make at home. Getting a wrong name will confuse your audience and even sometimes make it hard for one to relate to it.

Make the name easy to pronounce and explain. This will make it easier for the audience to spread the word to their friends and family. One should also get a domain name. The domain name ensures one’s brand is unique and no one can use it. The domain name is used to identify one’s brand to a particular network domain. Uniqueness is the end game in any business so that clients can relate to it. One should also ensure they pay for their blog. There are various packages that one might pay online for the constant and effective running of the blog.

Start creating useful content. One has to choose the content carefully to avoid posting unnecessary material that can drive away readers. Angles that most people take include political, entertainment, comedy, food and sports. Different people have different things they love reading. For food blogs, ensure that you specify them in such a way that you do not find yourself losing your audience.

This is because some readers might prefer pastries, others salads or stews. If you have to do a food blog that is all inclusive, one has to ensure there are specific themes of week and guidelines on what one is posting. This should be done prior to posting to ensure the readers anticipate for their favourite reads.

Start finding readers. It’s important for one to get massive readership. How does one get readership for a newly started blog? One has to first create a person profile. This is a rough sketch of who your readers will be, what their needs are, what their feelings should be once they read your blog and what are the long term benefits of your readers from the blog. From here, then one can go to the field and gather readers.

This might be by personally sending post alerts to people one knows. This is one on one engagement with the readers. Another way of getting readers is by using promoters. Promoters are people who have a massive following on social media. Most companies pay for these services to push their brands in the market. For a startup blog, one might use friends and family who have a wide following on social media to help in promoting the blog.

Develop a healthy engagement with readers that come by. This is actually the easiest part if done right. One just has to engage with his or her online community. Always respond to the comments posted by readers. Always reach out to the readers personally and make them feel as if they can reach you whenever they want for clarification on a particular topic. Once the readers are satisfied, one can be fully confident that the word of your blog will go out and more readership will come in.


Start making money from your blog. Making money is the end game in any business.  How does one make money from readership of a blog? There are different ways of doing it. The first one is advertising. If one gets companies to advertise on the blog, then money comes in. Companies advertise products that they think will hit the target market and if your blog is one that attracts them, then funds will be pumped into it.

One can also do consultancy services for different clients on different topics. A blog with great topics will help one get clients who want advice on how to dissect the market. There are many other things one can do to grow their blog. Keep it locked to find out more ways of making an extra coin; and even become a millionaire.

For more information on the grind grab a copy of The Outsyder in The Nairobian every Friday.

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