Whether you sell clothes, or you do deliveries of products or even if you are simply just a creative who is looking to build your brand, chances are, you have considered taking your business/brand digital.
Maybe you have even already set up a business social media account or endorsed some paid sponsorships on the internet to link to your digital platform. And then, you waited for your digital presence to grow, for consumers to find a way to your social media account or that business website you set up.
However, soon, you realized that going digital is not as easy as it sounds. And that digital marketing requires certain strategies that you first have to maneuver before you get that strong digital presence you so desire.
What is Digital Marketing?
Investopedia defines digital marketing as the use of the internet, mobile devices, social media, search engines, and other channels to reach your consumers and potentially turn them into your customers.
However, digital marketing is not only about acquiring new customers. It is also about constantly engaging your current and prospective customers digitally, hence eventually, acquiring their loyalty to your business and brand.
Think about it. How many times have you considered shopping at an online store just because you see them advertising their products every time you are on social media? Plenty, right?
But that is not the only reason you consider buying from the store. It is about how they put out their products and services in a way that makes you feel you want to own those shoes, or go to that spa, or visit that beach.
That is the sole purpose of digital marketing, and if your brand or small business can achieve that, there is no telling the profits you will get.
But first, you have to know digital marketing is a broad matter and it has many strategies; the two main ones being Organic Marketing and Inorganic Marketing.
Organic Marketing is the type of marketing that a business uses to get customers to come to them naturally over time rather than artificially through paid advertisements or sponsored posts.
Organic marketing is built upon the idea that if you come across a brand’s content by yourself, or through a friend, you will be more inclined to be a customer rather than when they advertise to you.
And it makes sense actually. Let us, for example, take a scenario where you want to buy shoes and you don’t know where to begin. Then, suddenly, you remember a store your friend mentioned that had a good offer. High chances are, you will go to that store to buy the shoes, right?
That’s the basic idea behind organic marketing. To attract customers “naturally.”
For digital marketing, examples of forms of organic marketing include blog posts on your website, social media posts, search engine optimization of your website, and natural link building.
The thing about Organic marketing is, as much as it sounds like a slice of heaven where you invest little and still generate traffic, it takes a long time to achieve the desired results. Inorganic marketing, also called paid marketing, is more immediate and achieve results at a faster rate.
Paid marketing involves the use of Social media ads, floating ads, contextual ads, affiliate marketing, and Pay Per Click Ads and Campaigns to generate traffic to your site and turn this traffic to customers.
The problem with inorganic marketing though is that unlike organic marketing that sounds friendly, inorganic marketing sounds like coercion hence most users will ignore the ads.
However, this is not to say that organic marketing is better. For any business, especially the ones that are just starting out on digital marketing, it is advisable to incorporate both organic and inorganic marketing in your digital marketing strategy.
That way, you will achieve both the loyalty of customers and faster results.
But that is information for next time when we explore more on different organic and inorganic marketing strategies. For now, I hope you have learned something about digital marketing, and that you will consider incorporating it as a marketing strategy in your business.
After all, the world is going digital, why shouldn’t your business?