How to Make A Brilliant Business Card
A business card is a very fundamental tool to carry around whether you have an established business or you are just in the process of the blueprint. Business cards aren’t just for giving people your contact info; they also launch conversations and spur relationships. A good business card should convey the overall image of your business — not easy, considering the card measures only 2 inches by 3.5 inches.You can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember.The color, wording and texture of our business card have a lot to do with its appeal and its ability to convey your company image.Use common sense when you are designing your business card.
Include Only the Most Important Information
You want to include enough to pique the interest of the recipient and make it memorable, without making his or her head spin. Skip the kitchen sink, and keep your business card simple by being selective about the information you include.
Make Sure It Is Legible
Funky fonts are fun, but there’s a time and a place for them, and your business card usually isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in some way, making your card difficult to read.
Avoid Full Coverage
Avoid the temptation to completely cover every white space on your card, unless absolutely necessary.
It’s impossible for your recipient to make notes or jot down a memory trigger when there is no room to write, when there is a dark color covering the entire surface, or when a high-gloss finish is applied to both sides.
Get Them Professionally Printed
Unless you have commercial printing capabilities, DIY business cards might not make the best first impression.
Design for Your Audience
If you have multiple businesses, you may consider using the front of your business card for one venture and the back for the other. In some cases, when the two businesses complement each other or are loosely connected, this may work.
Use Special Finishing Options Carefully
I have seen some very effective business cards that use attention-getting finishing features such rounded corners or other die cuts, holes punched through, unusual sizes, embossing, foil accents, and folds that can turn a simple card into a mini-brochure.
Consider a Call to Action
A card can be simple but that doesn’t mean you can’t use soe valuable real estate for a special offer or other call to action. Craft a short message that offers a discount, directs the recipient to your website, or provides a tip that will be relevant and useful to the reader.
All the best!Panga B-card yako!